Privacy & terms.

Effective date: July 16, 2026.  Last updated: July 16, 2026.

This Privacy Policy explains how FirmFooting ("FirmFooting," "we," "us," or "our") collects, uses, discloses, and protects information in connection with our website and the tools offered through it (together, the "Site"). FirmFooting provides operations consulting to small law firms in the United States. Please read this Policy carefully. By using the Site, you acknowledge that you have read and understood it.

1. Scope of this Policy

This Policy applies to information collected through the Site, including our contact forms, the Exposure Calculator, and the Footing Assessment. It does not apply to information handled under a separate written services agreement with a client, which is governed by that agreement. It also does not apply to third-party websites or services we link to.

2. Information we collect

Information you provide

When you complete the Footing Assessment, request materials, or contact us, we collect the information you choose to submit, which typically includes your name, business email address, telephone number, firm name or size, and the answers and estimates generated by the tool. We collect only what you give us.

Information collected automatically

We use Google Analytics 4 and Microsoft Clarity to understand how the Site is used and how it performs. These tools set cookies and may collect information such as your IP address, device and browser type, the pages you view, and how you interact with the Site (including aggregated session replays and heatmaps in the case of Clarity). We use this information in aggregate to improve the Site; we do not use it to identify you individually or to advertise to you across other websites. Our web host also keeps standard server logs (such as IP address and request data) for security and operational purposes.

Information we do not want

Do not submit privileged, confidential, or client information through this Site. The Site and its tools are about your firm's operations, not your matters or your clients. If you send us privileged or client-confidential information through the Site, you do so against our instructions, and we will delete it once identified.

3. How we use information

• To provide the Footing Assessment results and any report, reply, or materials you request.
• To respond to your inquiries and, where your information suggests we may be able to help, to follow up with you once about a possible engagement. You may opt out of these communications at any time.
• To operate, maintain, secure, and improve the Site and our educational content, using aggregate analytics.
• To comply with applicable law and to protect our rights, our users, and the public.

Where required by law, our legal bases for processing include your consent, our legitimate interest in operating and improving our business, and compliance with our legal obligations.

4. How we disclose information

We do not sell, rent, or trade your personal information, and we do not share it for cross-context behavioral advertising. We disclose information only in these limited circumstances:

• Service providers. We use a small number of trusted vendors to run the Site and communicate with you, including our website host and form processor, our scheduling provider (if you book a call), and our email provider. They may process your information only as needed to perform services for us and under obligations of confidentiality.
• Legal and safety. We may disclose information if required by law, subpoena, or legal process, or where we reasonably believe disclosure is necessary to protect our rights, enforce our terms, or protect the safety of any person.
• Business transfers. If FirmFooting is involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to this Policy.

5. Cookies and tracking

This Site uses cookies for analytics through Google Analytics 4 and Microsoft Clarity, which help us understand and improve how the Site performs. A brief notice appears on your first visit so you are aware of this. We do not set advertising or cross-site behavioral-advertising cookies, and we do not sell your information. You can block or delete cookies through your browser settings at any time. Because there is no common industry standard for browser "Do Not Track" signals, we do not respond to them; our practices are, however, designed to minimize tracking regardless.

6. How long we keep information

We retain the information you submit only for as long as necessary to respond to you, to maintain a business relationship you have asked for, and to meet our legal and record-keeping obligations. When it is no longer needed, we delete or de-identify it. You may ask us to delete your information sooner, as described below.

7. How we protect information

We use reasonable administrative, technical, and organizational safeguards designed to protect the information we hold, including encryption in transit and access controls. No method of transmission or storage is perfectly secure, however, and we cannot guarantee absolute security.

8. Your privacy rights

Depending on where you live, you may have the right to request access to the personal information we hold about you, to correct or delete it, to opt out of further contact, and to receive a copy of it. Residents of California and certain other states have additional rights under laws such as the California Consumer Privacy Act, as amended by the California Privacy Rights Act, including the rights to know, delete, and correct personal information and the right not to be treated differently for exercising them. Because we do not sell or share personal information for advertising, no opt-out of sale is necessary.

To exercise any of these rights, email jareer.ali@firmfooting.us. We will verify your request using the information you provide and respond within the timeframe required by applicable law. You may authorize an agent to act on your behalf.

9. Confidentiality and privileged information

FirmFooting is an operations consultant. We are not a law firm, we do not provide legal services, and nothing on this Site creates an attorney-client relationship. Because the Site is not a secure channel for privileged or client-confidential material, please do not send it here. If we are engaged to provide services that involve access to confidential information, that relationship is governed by a separate written agreement, including confidentiality terms.

10. Third-party links

The Site may link to third-party websites and tools, such as our scheduling provider. We are not responsible for the privacy practices of those third parties, and we encourage you to review their policies.

11. Children's privacy

The Site is intended for business users and is not directed to children. We do not knowingly collect personal information from anyone under the age of 16. If you believe a child has provided us information, please contact us and we will delete it.

12. Changes to this Policy

We may update this Policy from time to time. When we do, we will revise the "Last updated" date above and, where appropriate, provide additional notice. Your continued use of the Site after an update indicates your acceptance of the revised Policy.

13. Contact us

If you have questions about this Policy or how we handle your information, contact us at jareer.ali@firmfooting.us.

Terms of use

By accessing or using this Site, you agree to these Terms of Use. If you do not agree, please do not use the Site.

Informational purpose

The Site provides general information about FirmFooting and free tools such as the Exposure Calculator and Footing Assessment. Their estimates are directional, based on typical industry figures, and are provided for general guidance only. They are not an appraisal, a promise of results, or professional advice about your specific firm.

Not legal advice; no relationship

FirmFooting builds operational systems. We are not lawyers, nothing on this Site is legal advice, and nothing here creates a consulting or attorney-client relationship. A relationship with FirmFooting arises only when we both sign a written services agreement.

Your submissions

When you submit information through the Site, you represent that it is yours to share and that it contains no privileged or client-confidential information. You are responsible for the accuracy of what you submit.

Intellectual property

The content, briefs, tools, and templates on this Site are owned by FirmFooting and protected by applicable intellectual-property laws. You may read and share links to our content, but you may not copy, resell, or create derivative works from it without our written permission.

Disclaimers and limitation of liability

The Site is provided "as is" and "as available," without warranties of any kind, express or implied, to the fullest extent permitted by law. To the fullest extent permitted by law, FirmFooting will not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of your use of, or inability to use, the Site or its tools.

Governing law

These Terms are governed by the laws of the United States and of the state in which FirmFooting is established, without regard to conflict-of-laws principles. Any dispute will be brought in the courts located there.

Contact

Questions about these Terms? Email jareer.ali@firmfooting.us.